Designer. Analyst. Scrum master. Coach.
Every step was an iteration.

I started as a graphic designer. I moved into healthcare IT as a business analyst and stayed thirteen years, sitting between doctors, product owners and developers, translating what people needed into what teams could build. Then I became a scrum master, coached teams of ten and twelve to maturity, and earned my ICP-ACC to become an agile coach.

Somewhere in those years I noticed a pattern. Teams that struggled did not have a process problem. They had people who were afraid to ship something imperfect, who took on too much, who avoided feedback, who needed to control everything, or who froze when plans changed. The framework was fine. The mindset was stuck.

So I went and studied the human side: behavioural training and behavioural science, NLP, emotional intelligence. I brought those tools back into my coaching and the results changed. Now I take the same approach to individuals. No frameworks, no jargon. Just the five shifts that let a person, or a team, adapt without burning out.